What is SEO? SEO is an acronym for “search engine optimization“, which is optimizing your website & web pages, to show up in google search engine result pages for questions, queries and topics that are relevant to your business.

You will create videos, written content, web pages and other things that Google will “crawl & index”, and then it will serve up all the good solutions to questions, queries. and searches.

SEO starts with creating websites, web pages and content on the internet that Google can serve up as solutions when people search.

We have some of our favorite SEO For beginner videos at the bottom of the page:

What You Need to start SEO in 2023 & Beyond:

  • Website & web pages, blogs & content
  • A Youtube Channel
  • A Google Business Profile
  • A Full Set of Online Profiles (citaitons)

SEO is About Questions & Answers

In order for any business or blog to show up in search engines, you’ll need to create content on websites, youtube channels, google business profiles and other platforms.

Google will crawl the internet, identify pages, videos and sites, tries to understand what they’re about, and then adds them into the mix of solutions.

Your website as a whole, and then each piece of content on that website, will be considered as an option to show up on a search engine result page (SERP)

Google Result Pages Show Relevant, Trustworthy and Authoritative Content

Search Engines Are Competitive Places

Lots of publications & businesses want to show up in a search result.

Some search results are very difficult to show up in, because there’s huge economic value to the query. Valuable keywords are usually around profitable & popular topics, products, services and subject matter.

  • A politician wants to their ideas & content to show up.
  • A builder or contractor wants potential customers to find when looking
  • Writers and bloggers want their article to show up & attract eyes for advertising dollars
  • Professionals want their sites to show up when prospective clients look for their service
  • Local businesses want to show up when searching “near me”

Easy to see why it might be hard to show up in a search result right? You can do things to help your website, service, business, content & videos show up when appropriate.

The Simple Process of SEO Later than 2023 :

  • Identify Your Core Searches / Queries
  • Create Core Structures on Your Website to Sell the Core
  • Write engaging, helpful and relevant content about the subject matter that someone would actually want to read.
  • Perform “on-page” optimizations for your website & individual content
  • Develop backlinks to your overall website and each content, which serves as a “vote of confidence”
  • Continuously improve content to be more engaging, helpful and relevant

The Most Basic Part of SEO: Being a Great Solution or Answer to a Query

What’s the most important thing for SEO? It’s just about creating an engaging, helpful, relevant and authoritative peice of content that’s an amazing answer to a question.

Things to Consider About Search Queries You Wan to Rank For:

  • Each Query has various popularity and monthly search volume (we measure this!)
  • You must focus on each query or question’s INTENT – what are users looking for
  • Content should be well thought out, researched, and link to your sources
  • Content should load fast on the site
  • Video, Images & Text are all part of a great content piece
  • Local Searches are different
  • Consider how valuable or competitive a search or keyword is
  • Google uses the entire internet to “rank” content
  • Google likes older, reliable, trustworthy sites and brands

Start with What You Can Control: Content Creation

the best thing to do is start making excellent content that answers questions relevant to your perspective customers. You can’t rush this, simply focus on creating written resources on your website, creating YouTube videos, enhancing that content and making it fantastic for end-users.

Spam is Anti-SEO, Only Produce Great Work!

Spam, cheating and trying to manipulate the search engines no longer works, and you should just focus on creating something the user would find helpful, engaging, properly written and well researched.

How to Do SEO in 2023 & Beyond:

  • Write Blog Posts that answer questions
  • Create core pages that are helpful
  • Create youtube videos that answer quesitons or queries
  • Teach & guide people with content
  • Pick a content topic and give it lots of attention
  • Write “good homework” that’s not too short, and easy to read
  • Build relationships with other publications and find ways to “vote” for each other, using backlinks

That’s the most basic, so the nex thing we would recommend is doing keyword planning and research.

Great Tutorials on SEO 2023 & Search Engine Optimization for Beginners: